Write Your Own Paycheck When You Master SEO!

A lot of start-up web business people are being sucked into dangerous traps today. They’re opting to use hosted sites provided by large companies, and they’re ignoring tried-and-true SEO tactics and are allowing these large hosts to do the “work” for them. Don’t become one of the unseen. Follow the tips so that your site can be found.

Have useful and informative information on your website. If you create a resource center for people to visit, not only will you attract clients and customers, but also you will attract the search engines as well. This is important for being found on google and yahoo, just to name a few.

To know where you stand with your particular niche market, you should check on your page rank at least once a week. By checking your rank, you will find out varying information about how competitors are finding you and you will also realize what you need to do in order to shoot up in the rankings. Your goal should be a page rank of 1.

If your goal is to improve your ranking, you must make your site search engine spider-friendly. Web spiders will find your content based on keywords, but your site should be easy for them to use. If you create a web site map that shows each of your site’s pages along with a link, the web crawler can follow the links to gain an understanding of your site’s layout and page hierarchy.

Give each page its own title tag. This way, search engines won’t think every page is the same and fail to index it properly. Not to mention that it becomes easier for the reader to tell the differences between the pages as well. Something as simple as titling your individual pages can push up your ranking in the SERPs.

One of the easiest ways to optimize your presence in search engine results is to register with The Open Directory Project, or the “DMOZ.” When you register, you have a chance of showing up higher in user results, since websites like Google and AOL use the DMOZ to strengthen their database.

Publishing articles is a great way to expand your internet presence. When you publish articles, you increase your search engine visibility, which, in turn, brings more visitors to your site. Additionally, the articles that you publish also help inform your consumers about your products in a way that may get you more buyers in the long run.

Don’t duplicate any content on your sites if you want to keep out of a search engine’s spam filter. Know that you could use duplicate content and not even know. For example, if you have the same product description up on several pages, a search engine may “read” that as spam.

There are an almost limitless amount of techniques out there for SEO but trying to learn them all is a mistake. Trying to learn everything all at once is impossible, and will cause you a lot of stress. Chose a technique that looks like it will work for you, and look into that as much possible. Once you have learned one technique fully, you can then start working on a different one.

Keep your meta descriptions interesting, in order to draw more visitors to your site and improve your SEO. Engaging information in your meta description can draw visitors to your site, as this is used by Google, as the text below your link in search results. Increasing your traffic consistently over a longer period of time, helps to boost your overall ranking, so stay creative and engaging!

Take the time and learn how to create a sitemap. Search engines have a much easier time finding links on your site if you have an included sitemap. It doesn’t actually move up your rankings but it does make it easier for your content to all be found.

Use the alternate text for your images as another spot to put your keyword phrase. This works very well because you give another keyword to be crawled by the engines but it allows you to hide it from your readers keeping your site more reader friendly. Be careful though because it will still count towards keyword stuffing and you want to avoid that.

When you are working on the interlinks throughout your website, you must make sure to use anchor text correctly. Some words should be avoided due to not having anything to do with SEO practices. SEO specialists can assist you with knowing what anchor text should be used.

When working on improving search engine optimization, it is crucial to take advantage of social media sites. Facebook and Twitter allow you to interact directly with customers and YouTube is a great way to show videos of your product.

As you try to assess which keywords are the best for your site, take off your businessman’s hat and think like one of your own customers. Always include the simplest terms a customer would use to find your site.

You read at the start that these large companies are offering business websites. After reading these tips, you now know why you shouldn’t go that route. The things you do to optimize your site will not be done by these big companies. They will only list in their own directories. Build your own site by using these tips if you want to be successful.

A good company that can help you with search engine marketing in Dallas or actually anywhere in the English speak world is IrvingSeoExpert.com.  Below is one of Neal’s videos:


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How Social Media Marketing Can Get Your Business Ahead


social-media_webOne new and exciting way to market your business and attract new customers is through social media. Many businesses do not yet have a presence on social media which will allow you to try social media and reach customers that your competitors are not yet reaching. Read on to learn smart ways to benefit from social media before your competitors learn how important it can be for their business.

Try using a retweet button in your blog post if you have your own blog. When you place this on the top of your post, it makes it easy for others to share your blog via Twitter. This can greatly increase your exposure.

Avoid the hard sell of your products when developing a following on your social networking website. Go ahead and add in links or any other related material to attract more people to your site. Get your followers to participate in conversation by asking them questions, posting contests, or including pictures and encouraging their comments. Get your followers involved. Instead of focusing on strategic product placement, emphasize the use of your products to interact with others. Rather than simply encouraging customers to purchase your product, show them how well it fits into their lifestyle, and why they should purchase it.

Your online storefront can become easier for your customers to use with effective social media tie-ins. As a supplement to your standalone site, make a Facebook store to which users can navigate from each post you make. People that use Facebook heavily, can browse the site and make purchases without ever logging off of Facebook. In this, you can get sales from customers that would rather stay on Facebook than leave it for your dedicated ecommerce website.

Be sure and include a way for visitors to subscribe to your Facebook page, Linkedin, Tweets, etc. Because most users access social media every day, give them instant access to your new posts through those sites.

Try to combine email marketing with your social media adventure. Include a Twitter or Facebook buttons at the end of any emails and let customers know that you’ll answer their questions personally on those social networks. Tell people to forward your emails so that you can get as many people to see your content as possible.

Followers can easily share your content with Facebook. When a person comments on a post on your page, all of their friends can see it. In order to generate greater exposure, facilitate reader interaction with you as well as with each other.

You should always respond to any comments or questions posted on your sites. Log in to these sites at least twice a day, and check your notifications and inbox. Also, link this up to your email to know when you receive something new. Never forget that your comments are public and can be seen by everyone.

Don’t think you’re going to see spectacular results overnight. Good social media strategies take time to work well. It will be necessary for more contacts to add you as a friend on Facebook, or follow your Twitter activity before you can seriously consider a social media campaign. It helps to advertise your social media sites in other marketing materials.

You need to remain flexible with how often you choose to update your pages. Most customers will expect to see a high number of updates when you offer new services and products. If you are having a hard time coming up with new content, you may want to post less often.

Try to offer your customers the social media equivalent of a face-to-face exchange. The customer usually does not wish to talk with a big company. Customers want the ability to speak to a person directly.

Offer discounts exclusively to people who join your page to encourage customers to “like” it on Facebook or follow it on Twitter. This will let your clientele feel privileged, and you can boost your sales.

You can utilize social media sites as an avenue for both market research for new product launches and to get customer feedback on your existing offerings. Most people who use social media enjoy the opportunity to share their favorite products, opinions and ideas with others. They give insight as to what they are looking for and what they want, and the best thing is it’s free to do.

You should always work hard to include social media in your marketing efforts. Success with social media is not something that usually happens overnight, rather it takes a lot of time to build up loyal followers to get benefits of this type of marketing. Give yourself about a year before you expect a decent following that will provide you with all of the benefits of a really good social media marketing campaign.

Don’t submit a Facebook post or Twitter tweet until you have proofread the content. Proofread content gives your work an air of professionalism. It is alright when on Twitter to use abbreviations, but make sure you use them carefully. Make sure your content is concise but attractive.

You need to establish and build positive relationships with other posters on public forums. Even though these users have the potential to become your own customers, they will be much more inclined to try your products if you provide honest, straightforward information, rather than an aggressive sales tactic. Cordial relations should be the order of the day; this way you can build a great relationship with users.

You want to be sure to put a Facebook “Like” box on your blog, so they do not have to leave your site to do this. The easier you make it for them, the more likely they will be to “like” your page. What’s more, blogs with convenient features like this tend to get more readers, so long as they aren’t overdone.

The fundamental truths of traditional marketing still hold true for social media, yet a lot of individuals and companies still do not make the most use of this medium. Retain your competitive edge by applying the tips that you have just read to your current marketing plan. If you do so, your business will enjoy improved customer relations, higher sales and a stronger online presence.

Some people are looking to get more leads than social media can provide, or they need the leads now, and don’t want to learn the ins and outs of social marketing nor spend the time required to build it up. Instead, you can build your list with these leads from this site.

Begin Your Social Media Marketing Journey With These Tips


social-media-computer-key-showing-online-community_webMany business owners forget to consider social media in their marketing campaigns. Do not be one of these businesses! Use social media to help your business grow. Your business can seriously improve its customer base if you use social media marketing properly. Read on to learn facts vital to social media marketing success.

Don’t just post the same tweets over and over if you advertise your business on Twitter. Vary your content to help create excitement and interest. Send out Tweets that contain suggestions and tips that relate to your products and the issues they aim to resolve for your customers. Mixing both fun and factual tweets together will keep your audience focused on your feed.

When you open up a social site, the idea is to have a large following. Get a jump on this by inviting every single person you know to join you. Even if there are people you’re inviting don’t need your business, allowing them to be aware of what your business does may help them to share it to people that do wish to use your products or services.

Tie in all of the links you have in your social media sites together. Add links to your blog where readers can follow you on Twitter, find your videos on YouTube, and like you on Facebook. Include links to your FB page and your blog in your Twitter profile. When you create links to your different social media profiles, you will increase the number of ways that potential clients can view your content.

Include on the upper right hand portion of your Facebook page a “like box.” Readers can easily “like” it and it will show up on their page. If you put this on your blog your visitors can like your Facebook page without leaving the blog. This will give you greater exposure on Facebook which can lead to a greater amount of visitors to your site.

There are a few things to consider before you actually market on various social media networks. Every social networking site is unique, and being aware of these differences can assist you in utilizing your time as wisely as possible. You may find that one particular site is best for attracting the target audience that you are seeking.

Create a Yahoo account, and browse through Yahoo answers. Through this platform, users ask or answer questions about a wide variety of topics. Research any questions that are related to what you offer and then write answers to these, mentioning your products. If you can provide quality-answers in a particular niche, you can quickly get a reputation as an authority in the field.

You must know the target audience to be successful. Consider why these individuals access social media and what they hope to gain from their participation.

Hosting contests with good prizes has proven to be a good strategy on Facebook and other social media sites, to help generate more publicity for your company. Your contest is likely to spread like wildfire thanks to the simple sharing methods the top social media websites provide. The contest should be fun, and related to what you sell. Try tapping into your customer’s creativity by suggesting that they help you create a logo or identity mark.

Social networking sites can offer useful insight into the minds of your target market; for this reason, it is especially useful for new product launches and quality control. Many people love to share their opinions on products they use, which keeps you informed and allows them to feel that their voices are heard. They’re your customers so their opinion is exactly what you want to cater to, and they’ll give it for free!

Don’t limit yourself to one site when starting your social media campaign. It is easier to reach a broader market by using several different outlets. You will be able to learn how to market in a variety of places.

Social media marketing is an increasingly popular and efficient way to attract new interest in your business. Your business can benefit from reviews on the products, and other information spread by social media users. You must provide incentives, like unique offerings and contests, if you want your subscribers to share your content through their own personal networks.

Use these tips to plan your social media marketing campaign and develop a strong online presence for your business, beating your competition. Keep your content fresh, current and updated, and continue to develop your marketing strategy over time.